Blog

Jul
29

What is Google Knowledge Graph?

Google as a search engine has constantly evolved. The search results have become more intuitive and aim to present to the user most relevant information. Google Knowledge Graph is a result of this constant need to provide the most relevant answers to the searcher. The need for relevant results to the questions asked by users […]

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Jul
11

Take Advantage of the Digital Marketing Skills Gap Now!

Have you heard the old saying, “Strike when the iron is hot!”  The Digital Marketing industry is hot right now. With 462 million internet users in India alone, India’s digital marketing advertising spend has grown at a healthy rate of 33%! The total advertising expenditure in digital space will touch $4 billion by 2020 in […]

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An Interview with Ashish, a successful freelancer!

Hi Ashish! Tell us why you did Online Course in Digital Marketing? I have done graduation and I had no specific skills or education to start a career. I had been reading a lot about Digital Marketing and how people were earning money through freelancing. I spend a lot of time on the internet, so […]

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May
25

The Basics of Inbound Marketing Techniques

In the last article we discussed what  inbound marketing is all about. It is basically letting your audience find you rather than the other way round where you broadcast your message, hoping it will reach your prospects. We also discussed the steps involved in Inbound Marketing where you attract, convert, engage and promote your brand. […]

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May
17

Start learning all about Digital Marketing with a Free Training in SEO this May.

Digital Marketing is an upcoming field that is buzzing with activity all around the globe. With only 30% internet penetration in India and less than 50% penetration around the globe, internet marketing has immense potential for growth. Not just new companies with disruptive ideas are reaping the benefits of online marketing, even individuals are making […]

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May
15

Inbound Marketing – The New Way of Attracting Customers

Inbound marketing is the new buzzword amongst marketers and brands. In Inbound marketing people reach out to a brand through various online channels. Why Inbound Marketing has become essential for businesses? The traditional marketing is more intrusive where the customers are bombarded with advertisements without their consent. Moreover, technology has enabled customers to block unwanted […]

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May
14

Why PPC is a good Marketing Tool for Businesses?

PPC has become one of the most preferred marketing channels for all types of businesses. The reason why PPC is a good marketing tool is the high ROI. Paid Per Click offers a High Return on Investment As compared to other marketing channels like Email Marketing, PPC is better as Email marketing takes a long […]

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May
13

How an Internship in Digital Marketing can help boost your Career?

There is a huge talent gap in the Digital Marketing industry. It is an upcoming field with over 1,20,000 jobs to be created by 2018 in India. Companies today are looking for people who can leverage the digital space for promoting their brand. Organizations are moving from traditional marketing into digital space as the virtual […]

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May
12

Homemakers and Stay-at-Home Moms can now Earn from Home

Earning a living from home was a distant dream in the recent past. However, with the arrival of internet it has become a possibility for all homemakers and stay-at-home moms to earn money from home while taking care of your family. Though there are quite a few ways of earning money online from home, we […]

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May
11

3 Essential Tips for Content Marketing Strategy

You must have heard the oft repeated statement that content is king. However, the biggest challenge lies in understanding what kind of content is successful and the frequency of posting the content. Though there is no defined number of posts or the type of content that is more popular, there are some general guidelines for […]

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