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AdWords & Pay Per Click (PPC)

a. Introduction to AdWords
b. Understanding AdWords Account Structure
c. AdWords Algorithm & Quality Score
d. The Buying Funnel
e. Bidding Process
f. PPC Targeting Options
g. Keyword Research
h. Creating Compelling Ads
i. Creating Campaigns
j. Measuring Goals
k. PPC Audit
l. Remarketing

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